Robin Lord

I’m a professional marketer, speaker, and writer. Day-to-day I tend to focus on digital marketing strategy and SEO.

My main passions are;

  • Brand Measurement and Marketing Strategy
  • Python and Data
  • Swimming
  • Bread.

I’m a Senior Consultant at Distilled where, fortunately, focusing on unusual questions and tricky answers is part of the job description.

I can help you with;

I run some regular in-person training sessions, and have on-demand training too. You can sign up to something already running, or drop me a line if you’d like something more bespoke.

Digital Marketing Strategy and Brand Awareness
For instance, focusing on which platforms to prioritise, how to position your business and grow your brand

Search Engine Optimisation (SEO)
Including technical fixes, crawl budget optimisation, log file analysis, site structure recommendations, content development strategies, site speed comparisons, and migration support.

Social Media Strategy
I can help you choose the right platform and communities, as well as planning content strategy, tone, and crisis communications.

I also have experience of;

Data Science
Using Python and SQL to manipulate and analyse large amounts of data.

I’ve built bots from the ground up, which can hold conversations spit over days and weeks, picking up where they left off. I’ve also build Amazon Alexa skills which can work with databases I’ve built.

Press Relations and Outreach
I have a few years experience of writing press releases and managing press relationships. I’m also video interview trained.

Crisis Communications and Message Planning
Both proactive and reactive messaging for online, offline, and internal comms.

Photography and Visuals
I know my way around a DSLR, Photoshop, Illustrator, and Indesign.

I can’t help you with;

Design Work
I can use the tools but I am not a professional designer. I do know some very talented illustrators and designers, for instance Leonie Wharton and Vicke McCarthy-Cheung.

Lots of Copywriting

Actually Building a Website from the Ground Up

Community Management
I can help you decide what to do but proper community management is a full time job. You need to be constantly sourcing content and should be online when your community is, which is usually outside of working hours.