A lot of my career, whether in consulting, training, or sales, has been helping people figure out what the main issues are, and how to fix them.

Data Science

You aren’t just a number.

I’ll listen to you, help you figure out what insights you need from your data, then I’ll use my deep technical knowledge to get you just that.

Everything from one-off answers, to slick internal tools and automated data pipelines processing hundreds of millions of records – we’ll work it out together.

Thanks to my experience of planning cross-channel strategy, my technical knowledge, and my hands-on work in most marketing channels – I have a deep understanding of how to get everything working together.

I can help you figure out what platforms and territories to invest in, what kind of skills/people you should hire, and how much you should actually trust your forecasts and attribution models.

Web & analytics optimisation

The modern web is so complicated, it’s easy to feel like you don’t know what you’re missing. We need to understand;

• What our customers want and how to give it to them (content strategy)
• How programs like Google or ChatGPT understand our code (content optimisation, and SEO)
• How to safely track performance, and fill in gaps in our data (analytics, CRO, tag manager setup and data science)
• How our tech stack can malfunction, how to spot it, and how to prioritise fixes (technical audits, logfile analysis, and dev ticket creation).

Using my wealth of technical, marketing, and analytics experience I’ll help you with everything from fixing traffic and revenue drops, to uncovering new opportunities.

Keynote talks and training

From conference sessions of 2,000, to training groups of 10 – I love breaking down complex information into sessions that are fun and easy to absorb.

I’ve also produced online resources, like my in-depth Python 102 course, Slash Escape (my ReGex learning game) and Lost at SQL (my SQL learning game)