This is a way of getting highly granular brand strength comparisons out of Google Ads.
Using this approach, you can compare the brand strength of your company and your competitors at city and product level. I’ll go into this in more detail below, but we can use this data to come to conclusions like;
Users could be struggling with the UX of zara.com – we should run UX surveys
Zara should run “maternity” adverts and events in Vancouver to capitalise on high interest
J.Crew should develop “plus size” category pages, sponsor CurvyCon and run more “plus size” Facebook ads.
Brand performance can have a big impact on our success as marketers. I’ve written about why SEOs in particular should care about brand here on Search Engine Land. But I think it’s wise for us all to pay attention to this topic.
I don’t think anyone needs someone else to explain that things are a bit weird right now. We can’t visit family, we can’t go to sports clubs, and there are colleagues we might not have contact with at the moment because of furlough.
I’ve been worried I might lose touch with some people or, more importantly, that some people could find themselves going days without really speaking to colleagues or friends. Things like House Party or even group hangouts are great for spending time as a group but there are problems.
Group chats can feel very impersonal, they can be dominated by the most talkative, and they don’t really leave much space for meaningful for small, meaningful, chats.
The problem is – it’s easy to forget to spend time with people so I made something to help using Google Sheets and Google App Scripts.
They told me to start with the most important thing someone should do after reading this post so, like, buy your mum some flowers. Maybe potted ones rather than cut ones. Turns out flowers and mums are both more important than marketing and Twitter bots.
Some examples of Twitter bots include productivity tools, for instance the Thread Reader App and Read Later Bot make it easier to manage Twitter content.
They can also be a big part of political marketing (or you might say propoganda). It’s a common understanding that many of the accounts online advocating or criticising political points of view are actually automated mouthpieces. Whether these accounts are real people or not – we now understand that it’s easy to create an army to spread your message.
I am a huge fan of the Good Place so I created these Good Place word clouds specific to each of the core “team cockroach”. Zoom in to find phrases or words you recognise from the show.
I’ll follow up with more detail about how these were created but I used scripts from the show, for each character I found the times where they were involved and grabbed the words around those times. Then I used Andreas Mueller’s awesome word cloud script to generate the word clouds. I did tweak the weightings a bit to get the interesting phrases to show up (thanks very much to @nocontextgoodplace on Twitter for inspiration).