A chart showing the optimisation paths for LLMs, between prompt engineering and RAG

Aira’s free GPT Fine Tuning and RAG tools

This post was originally published at https://aira.net/blog/airas-free-gpt-fine-tuning-and-rag-tools/ and is canonicalised there At the moment it feels like, almost daily, we’re seeing incredibly powerful and exciting new developments in AI and Machine Learning. Large Language Models like GPT4 are giving normal people, with no expertise in creating AI tools, brand-new opportunities to do things we thought […]

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Forecasting and the Importance of Uncertainty

This post was originally published at https://aira.net/blog/forecasting-and-importance-of-uncertainty/ and is canonicalised there. Don’t worry, this isn’t another post about how “everything is changing”. In fact it’s about a problem that digital marketers have been facing for a long time. Forecasts. It’s also about how ‘fan’ charts (like the one below) can help. You can’t normally make

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Using Apps Script to encourage our team to take time off

This post was originally published at https://aira.net/blog/using-apps-script-to-encourage-our-team-to-take-time-off/ and is canonicalised to that page. Recently, Paddy wrote a post about Aira’s Unlimited Holiday policy, and how we make sure it’s delivering everything we want it to for the Aira team. Most importantly, how we make sure that it doesn’t result in people taking less leave than they would otherwise.

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Forming Good Client Relationships – 11 Actionable Tips for Consulting Success

This was originally published at https://aira.net/blog/forming-good-client-relationships-11-actionable-tips-for-consulting-success/ as is canonicalised there. When a person first starts running clients, it can be really tough. There’s no magic bullet for helping clients to be happy and profitable but to be honest – the stumbling blocks often come far before client happiness or profitability are the main question. A

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Why SEOs should care about brand

This post was originally published at https://searchengineland.com/why-seos-should-care-about-brand-338475. This page is canonicalised there. I’ll get right to it. As an SEO I think you should care about brand. This isn’t an “I know better than you” post. I don’t. This isn’t a “you’re obsolete” post. You’re not. What I’m going to do here is make a

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