This is a way of getting highly granular brand strength comparisons out of Google Ads. Using this approach, you can compare the brand strength of your company and your competitors at city and product level. I’ll go into this in more detail below, but we can use this data to come to conclusions like; Users […]
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Brand performance can have a big impact on our success as marketers. I’ve written about why SEOs in particular should care about brand here on Search Engine Land. But I think it’s wise for us all to pay attention to this topic.
How to get free brand interest data from Google Trends Read More »
I don’t think anyone needs someone else to explain that things are a bit weird right now. We can’t visit family, we can’t go to sports clubs, and there are colleagues we might not have contact with at the moment because of furlough. I’ve been worried I might lose touch with some people or, more
Using Google Sheets and App Scripts to schedule staying-in-touch emails Read More »
This is just a blog post to share resources from my talk about using Jupyter instead of Excel. The slides from my talk, and example Jupyter notebooks are here. Jupyter is free to download, it’s powered by Python, and it’s what Excel wanted to be when it grew up. It; Gives us the visualisations we’re
Using Jupyter to make marketing easier Read More »
Call to action Have you tried Dime cake? It’s so good – check it out. This has nothing to do with the post. What do you thinK it means? This post is about k-means clustering. I’ll describe what it isn’t, what it is, and I’ll give some examples of the process. Don’t worry – it’s
What is K-means clustering? (Plus free Python code) Read More »
Start with a call to action They told me to start with the most important thing someone should do after reading this post so, like, buy your mum some flowers. Maybe potted ones rather than cut ones. Turns out flowers and mums are both more important than marketing and Twitter bots. If you just want
Creating a Twitter Bot using Google Cloud Functions Read More »
This post explains @monitorname – a Twitter bot which tracks accounts and notifies you when they change their profile name or display picture.
Name change monitor Read More »
This post is a duplicate of my post on distilled.net and it is canonicalised to that address. In my experience, the most common reasons a website doesn’t rank for a specific keyword are: The site isn’t actually relevant There isn’t any single page which actually uses that keyword There are too many pages which use that keyword.
How do I make my site rank for a keyword Read More »
Word clouds from the 2019 UK political party manifestos, generated using this python code. I leant heavily on this excelled word cloud library from Andreas Mueller.
2019 UK party manifesto word clouds Read More »
I am a huge fan of the Good Place so I created these Good Place word clouds specific to each of the core “team cockroach”. Zoom in to find phrases or words you recognise from the show. I’ll follow up with more detail about how these were created but I used scripts from the show,
Good Place Word Clouds Read More »