On 13 June 2022 – Google made an update to Google Analytics 4 which could break your tracking in Europe. If you’re already got GA4 on your site that could mean you’re losing data (though you should have had an email from Google if so), if you’re trying to add GA4 you could be seeing …
If you’ve come here from my Twitter thread or LinkedIn post you’ve probably already read this first bit. If so – feel free to skip to Misusing Colab for the good of us all Spoiler alert: this is post is about making it easier to roll out Python scripts to your team, by using Google …
Google Tag Manager has a really useful “export” function, which we can use if we want to; Copy our Tag Manager setup to a new account Analyse our existing setup with a tool like my tag mapper. How to export from Tag Manager Choose your Tag Manager container Click “admin” Click “export” Choose the container …
How to export your container in Google Tag Manager Read More »
“This is cool, really cool, but I feel like maybe you need an intervention” – Friend’s reaction when I showed them this.
This is a way of getting highly granular brand strength comparisons out of Google Ads. Using this approach, you can compare the brand strength of your company and your competitors at city and product level. I’ll go into this in more detail below, but we can use this data to come to conclusions like; Users …
Brand performance can have a big impact on our success as marketers. I’ve written about why SEOs in particular should care about brand here on Search Engine Land. But I think it’s wise for us all to pay attention to this topic.
I don’t think anyone needs someone else to explain that things are a bit weird right now. We can’t visit family, we can’t go to sports clubs, and there are colleagues we might not have contact with at the moment because of furlough. I’ve been worried I might lose touch with some people or, more …
Using Google Sheets and App Scripts to schedule staying-in-touch emails Read More »
This is just a blog post to share resources from my talk about using Jupyter instead of Excel. The slides from my talk, and example Jupyter notebooks are here. Jupyter is free to download, it’s powered by Python, and it’s what Excel wanted to be when it grew up. It; Gives us the visualisations we’re …
Call to action Have you tried Dime cake? It’s so good – check it out. This has nothing to do with the post. What do you thinK it means? This post is about k-means clustering. I’ll describe what it isn’t, what it is, and I’ll give some examples of the process. Don’t worry – it’s …
What is K-means clustering? (Plus free Python code) Read More »
Start with a call to action They told me to start with the most important thing someone should do after reading this post so, like, buy your mum some flowers. Maybe potted ones rather than cut ones. Turns out flowers and mums are both more important than marketing and Twitter bots. If you just want …
Creating a Twitter Bot using Google Cloud Functions Read More »