As I said in my post about why we should fix broken or redirecting links – even though broken links and redirects aren’t ideal, we can’t hope to get rid of all redirects or broken links, as with anything in business, we need to prioritise what will have the biggest impact. We need to find […]
How to fix broken or redirecting links Read More »
Pandas is a Python library that lets us do Excel-type-stuff. Well, that’s not really giving it the credit it deserves. Pandas is a Python library which makes Excel-type stuff waaaaaaaaaaaaaaaaaay easier. You might have seen me speak about how Jupyter Notebooks can make our lives easier as marketers (if not – you’ve clearly been missing
Why Melt (unpivot) is the most powerful function in Pandas Read More »
If you feel like you already have a good understanding of why you should fix broken or redirecting links on your site and just want to get fixing, go to my post here which shares a free Google Colab notebook which will help identify and prioritise problems for you with some easy and dev-readable Excel
Why should I fix my site links? Read More »
I made a Google Sheet that does change detection for you based on two Screaming Frog crawls. I’ll tell you why that’s important. Two problems frequently come up for SEOs, regardless of if we’re in-house or external. Knowing when someone else has made key changes to the site Keeping a record of specific changes we made to the site, and when.
How to Do Change Detection with Screaming Frog and Google Sheets Read More »
This is a copy of a post at distilled.net and is canonicalised there. You’ve done your keyword research, your site architecture is clear and easy to navigate, and you’re giving users really obvious signals about how and why they should convert. But for some reason, conversion rates are the lowest they’ve ever been, and your
This is a copy of a blog post on distilled.net and is canonicalised there. This year, Hootsuite announced that 3.196 billion people are now active social media users. That is 42% of all the people on earth. In the UK, that percentage climbs to 66% and it’s 71% in the US. Even with recent data protection scandals, platforms
Tips for social media competitor analysis: Let’s stop talking about follower count Read More »
This is a copy of a post on Moz and is canonicalised to there. The short version of this post: Project management is a vital part of our job as marketers, but planning and visualizing projects over time is hard, so I’ve created a set of Google Sheets to make that work easier for you.
Visualizing Time: A Project Management How-To Using Google Sheets Read More »
This is a copy of the post on Moz and is canonicalised there. What is Unbounce? Unbounce is a well-known and well-regarded landing page creation tool designed to allow HTML novices to create impressive and impactful landing pages, while offering scope for more experienced coders to have a bit more fun. In this post, I’m going
Getting Around the “One Form” Problem in Unbounce Read More »
This is a copy of the post at https://moz.com/blog/chat-bot and is canonicalised there. You’re busy and (depending on effective keyword targeting) you’ve come here looking for something to shave months off the process of learning to produce your own chat bot. If you’re convinced you need this and just want the how-to, skip to “What my
So You Want to Build a Chat Bot – Here’s How (Complete with Code!) Read More »