This post was originally published at https://searchengineland.com/why-seos-should-care-about-brand-338475. This page is canonicalised there. I’ll get right to it. As an SEO I think you should care about brand. This isn’t an “I know better than you” post. I don’t. This isn’t a “you’re obsolete” post. You’re not. What I’m going to do here is make a […]
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This is a way of getting highly granular brand strength comparisons out of Google Ads. Using this approach, you can compare the brand strength of your company and your competitors at city and product level. I’ll go into this in more detail below, but we can use this data to come to conclusions like; Users
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Brand performance can have a big impact on our success as marketers. I’ve written about why SEOs in particular should care about brand here on Search Engine Land. But I think it’s wise for us all to pay attention to this topic.
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This is just a blog post to share resources from my talk about using Jupyter instead of Excel. The slides from my talk, and example Jupyter notebooks are here. Jupyter is free to download, it’s powered by Python, and it’s what Excel wanted to be when it grew up. It; Gives us the visualisations we’re
Using Jupyter to make marketing easier Read More »
This post is a duplicate of my post on distilled.net and it is canonicalised to that address. In my experience, the most common reasons a website doesn’t rank for a specific keyword are: The site isn’t actually relevant There isn’t any single page which actually uses that keyword There are too many pages which use that keyword.
How do I make my site rank for a keyword Read More »
As I said in my post about why we should fix broken or redirecting links – even though broken links and redirects aren’t ideal, we can’t hope to get rid of all redirects or broken links, as with anything in business, we need to prioritise what will have the biggest impact. We need to find
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If you feel like you already have a good understanding of why you should fix broken or redirecting links on your site and just want to get fixing, go to my post here which shares a free Google Colab notebook which will help identify and prioritise problems for you with some easy and dev-readable Excel
Why should I fix my site links? Read More »
I made a Google Sheet that does change detection for you based on two Screaming Frog crawls. I’ll tell you why that’s important. Two problems frequently come up for SEOs, regardless of if we’re in-house or external. Knowing when someone else has made key changes to the site Keeping a record of specific changes we made to the site, and when.
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This is a copy of a blog post on distilled.net and is canonicalised there. This year, Hootsuite announced that 3.196 billion people are now active social media users. That is 42% of all the people on earth. In the UK, that percentage climbs to 66% and it’s 71% in the US. Even with recent data protection scandals, platforms
Tips for social media competitor analysis: Let’s stop talking about follower count Read More »