As I said in my post about why we should fix broken or redirecting links – even though broken links and redirects aren’t ideal, we can’t hope to get rid of all redirects or broken links, as with anything in business, we need to prioritise what will have the biggest impact. We need to find the worst offenders.
By the time we’ve finished this post, we will have found just three changes lego.com could make to their site which could;
- Make sure that Google sees their UK product pages
- Fix over 9,000 internal redirecting links.