Start with a call to action They told me to start with the most important thing someone should do after reading this post so, like, buy your mum some flowers. Maybe potted ones rather than cut ones. Turns out flowers and mums are both more important than marketing and Twitter bots. If you just want […]
Creating a Twitter Bot using Google Cloud Functions Read More »
This post explains @monitorname – a Twitter bot which tracks accounts and notifies you when they change their profile name or display picture.
Name change monitor Read More »
I am a huge fan of the Good Place so I created these Good Place word clouds specific to each of the core “team cockroach”. Zoom in to find phrases or words you recognise from the show. I’ll follow up with more detail about how these were created but I used scripts from the show,
Good Place Word Clouds Read More »
Pandas is a Python library that lets us do Excel-type-stuff. Well, that’s not really giving it the credit it deserves. Pandas is a Python library which makes Excel-type stuff waaaaaaaaaaaaaaaaaay easier. You might have seen me speak about how Jupyter Notebooks can make our lives easier as marketers (if not – you’ve clearly been missing
Why Melt (unpivot) is the most powerful function in Pandas Read More »
I made a Google Sheet that does change detection for you based on two Screaming Frog crawls. I’ll tell you why that’s important. Two problems frequently come up for SEOs, regardless of if we’re in-house or external. Knowing when someone else has made key changes to the site Keeping a record of specific changes we made to the site, and when.
How to Do Change Detection with Screaming Frog and Google Sheets Read More »
This is a copy of a post at distilled.net and is canonicalised there. You’ve done your keyword research, your site architecture is clear and easy to navigate, and you’re giving users really obvious signals about how and why they should convert. But for some reason, conversion rates are the lowest they’ve ever been, and your
This is a copy of a post on Moz and is canonicalised to there. The short version of this post: Project management is a vital part of our job as marketers, but planning and visualizing projects over time is hard, so I’ve created a set of Google Sheets to make that work easier for you.
Visualizing Time: A Project Management How-To Using Google Sheets Read More »
This is a copy of the post on Moz and is canonicalised there. What is Unbounce? Unbounce is a well-known and well-regarded landing page creation tool designed to allow HTML novices to create impressive and impactful landing pages, while offering scope for more experienced coders to have a bit more fun. In this post, I’m going
Getting Around the “One Form” Problem in Unbounce Read More »
This is a copy of the post at https://moz.com/blog/chat-bot and is canonicalised there. You’re busy and (depending on effective keyword targeting) you’ve come here looking for something to shave months off the process of learning to produce your own chat bot. If you’re convinced you need this and just want the how-to, skip to “What my
So You Want to Build a Chat Bot – Here’s How (Complete with Code!) Read More »